This issue is most commonly caused by wrong file permissions. Your theme and upload directory should have correct file permissions otherwise WordPress will not be able to store your files in it or sometimes may not even display files from the directory. To set correct file permissions for your uploads directory, you would need a FTP client, like Filezilla.
Important Notice: After you import the demo content you just need to change file permissions back to normal (755).
Connect to your website using the FTP client and find /wp-content/ directory. Right click on the wp-content directory and select file permissions. Watch a video how to do this :
A new dialog box for file permissions will open. You will need to set file permissions for wp-content directory. To do that, enter 777 in the numeric value box, and then check the box next to Recurse into sub-directories. Lastly, you need to click on ‘Apply to all files and directories’ radio button. Click on the OK button to apply these changes. Filezilla will now start applying file permissions to the directories.
Now you’re ready to import the Demo Content via WordPress Dashboard.
After that don’t forget to set the permissions back to 755 for folders and 644 for files to avoid any security issues. Watch a video how to do this :
Also be sure not to modify or delete any of the content in your home directory.